If something goes wrong with a purchase made via a livestream, first ask the platform for details about the seller and the livestream promoter — the platform is required to provide this information
Grade AMedium benefitMoneyFreeLittle timeNo willpower
When problems arise after buying items through a livestream, the biggest hurdle is often figuring out exactly who to hold responsible. In such cases, you can directly ask the platform to share details about the livestream operator and the promoter, along with all relevant business records. The platform is legally obligated to comply with this request.
- Cost
- No cost involved; you simply need to request the information from the platform.
- Benefit
- In any consumer dispute involving livestream sales, the platform operator must provide consumers with full information about the livestream operator and promoter, as well as all related business activity records upon request. The main difficulty in pursuing rights in such cases is identifying the responsible party; obtaining these details makes it much easier to know who to take legal action against.
- Notes
- Before placing an order, be sure to record both the livestream footage and any promises made by the host. If any issues arise, first request the seller and promoter details from the platform, then decide whether to file a complaint or pursue legal action. This same regulation also sets three other key rules: first, merchants are not allowed to unilaterally expand the list of items excluded from the seven-day no-questions-asked return policy; second, this exclusion cannot be set as a default option; third, merchants cannot deny a return request without your explicit consent.
Sources · 1
- 国务院 (2024). 中华人民共和国消费者权益保护法实施条例（国务院令第 778 号，2024 年 7 月 1 日施行）. gov.cn/zhengce/zhengceku/202403/content_69401…：「经营者通过网络直播等方式提供商品或者服务的，应当依法履行消费者权益保护相关义务。直播营销平台经营者应当建立健全消费者权益保护制度，明确消费争议解决机制。发生消费争议的，直播营销平台经营者应当根据消费者的要求提供直播间运营者、直播营销人员相关信息以及相关经营活动记录等必要信息。」「直播间运营者、直播营销人员发布的直播内容构成商业广告的，应当依照《中华人民共和国广告法》的有关规定履行广告发布者、广告经营者或者广告代言人的义务。」